JoJo White

JoJo White, a standout player on two Boston World Championship Teams, was hired by the Boston Celtics as Director of Special Projects in May 2000. In his role with the Celtics, White has a wide range of responsibilities within the Marketing, Community Relations and Basketball Operations departments.

 White, who the Celtics selected with their first pick in the 1969 draft out of Kansas University, was also drafted in the first round by the Dallas Cowboys for football, and Cincinnati Reds for baseball.  After signing with the Boston Celtics, White spent the first 10 years of his 12-year player career with Boston.  He finished his career with the Celtics averaging 18.3 points per game, leading the team in scoring once and in assists four times.  He played key roles in Boston’s run to both the 1973-74 and    1975-76 world titles, finishing with a 21.5 career playoff scoring average.  He played 60 minutes in the Celtics historic game five triple overtime win over the Phoenix Suns on the Boston Garden’s parquet floor in the 1976 NBA Finals, and was later named the series’ Most Valuable Player.  White’s streak of 488 consecutive games played remains a franchise record.  A seven-time All-Star, White’s number 10 jersey was retired by the Celtics in a ceremony at the Boston Garden on April 9, 1982. 

 JoJo White’s involvement in the community is wide-spread.  He is a motivational speaker to civic groups, corporations, colleges, commencement exercises, and youth organizations.  In addition, JoJo White makes many appearances throughout the year to give recognition to both the young and old for various achievements.  JoJo is involved with many Boston Celtics community programs such as the Stay In School and Read to Achieve programs, which provide recognition and incentives for youth to heavily consider furthering their education.